Fashion gone berserk

Okay, this is just ludicrous.

Too lazy to paint a house yourself?
Too lazy to paint a house yourself?

That’s right kiddies, JCrew sells pre-paint stained jeans. For those people too lazy to paint a house, now you can look like you’ve actually been working too, but without all that pain in the ass “labor”.

I understood the patched jeans fad. The scuffed torn thing, I got. The wrong size thing was weird to me, and god help me I even understand stone-washed. But this is simply too far out there for me. Not because of the look, although they look terrible, but because of the price.

Those jeans cost $285.

That’s right. Take one $60-$80 pair of jeans, add $1 worth of white paint, and charge $285 for it.

Note the salesmanship tactics they use in the description. Emphasis is mine:

A hand-crafted collector’s item in authentic selvedge cotton denim from one of Japan’s oldest and most renowned mills. We spend hours on each pair to create a unique jean for the most discerning denim connoisseur, so we have only a handful available—and no two are quite alike. Each one is made with denim woven on the original 100-year-old narrow looms. Each pair is stonewashed, hand-distressed, hand-splattered with paint and hand-finished, giving it the kind of character only individual attention can impart. Button fly. Traditional five-pocket styling, with reinforced back pockets. Import. Machine wash. Catalog/jcrew.com only.

My questions about this copy are two-fold:

  1. Who the hell considers themselves to be a “discerning denim connoisseur”?
  2. I wonder if this sort of sales pitch really obscures the fact that you’re paying damn near $300 for a pair of pre-ruined jeans?